The Panchkula Lit Fest organized by Rumour Group India on 15th December 2013 was a fun-filled experience. I loved being part of a panel discussion on emerging fiction for young adults. Four more writers were part of the panel and it was moderated by the vivacious Preeti Singh. While the entire session was relevant and we didn't digress much, the most important issue- I think- was the question about the importance of marketing in today's world. Some felt that a good book will always find a home. Sorry, but I don't agree. Content, unfortunately, is only a part of the whole publishing rigmarole nowadays. It's all about publicity, marketing and PR! Sad but true. That's why bookshelves are often littered with terrible works that don't deserve to see the light of day. But that's just the way it is.
A great experience, though, and a lovely way to spend a bright winter's afternoon. Thank you to Radhika Panicker, CEO of Rumour Group for inviting me.
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